For more than 4000 years, the Goji Berry has been revered in Chinese medicine for its unmatched ability to promote health and to balance the body's energies, especially the "vital life force" known as chi. Long regarded as one of Asia's best kept health secrets, this little red berry is a secret no longer. Research has shown that many of the world's longest living people consume regular daily helpings of the goji berry that may just be the world's most powerful anti-aging food.
The powerful health promoting properties of the Goji Berry can be found in its unique, highly bioactive polysaccharide molecules, sometimes referred to as LBPs (Lycium barbarum polysaccharides.) They are unique to the goji berry; they are not found in any other plant on earth.
"Goji: A vitality food that promotes longevity."
"This year's breakout (superfruit) was the Himalayan goji berry, said to be a source of energy and longevity."
"Tibetan and Chinese legends tell of people who lived century—long lives while retaining the strength and beauty of youth—thanks to Lycium (goji)."
"The latest super fruit to take Hollywood by storm is the Himalayan goji berry."
"Celebrities have been singing the praises of goji."